Project : Re-Brand, and Website Re-design for a Market Research Firm

The Challenge: Create a new brand for an old company.

The Solution: A new logo, tag-line and communication strategy that foregrounded the way they were different. They were a no-nonsense firm that let the researchers do their thing with no BS. We designed a clean logo and style, the catch phrase “research reborn” and the idea of blogposts and tweets that were in the form of a snarky equation, short, snappy, shareable.

Jay’s Roll: As Founder an CEO of Early-Adopter, Jay was responsible for over all art direction, managing logo designers copy writers, information architects and web developers.

Suggested Blogpost Titles Turned Into Equations

1.) Research = Dead ?
to replace:
IS RESEARCH DEAD?

2.) Research Reborn = New Analytics + industry coverage
to replace:
PHOENIX MARKETING INTERNATIONAL’S “RESEARCH REBORN” INITIATIVE UNVEILS NEW ANALYTICS TOOLS & INCREASED INDUSTRY COVERAGE

3.) PMI @ Market Research Event
to replace:
PHOENIX MARKETING INTERNATIONAL AT THE MARKET RESEARCH EVENT

4.) ACO + Phama = Successful Partnership
to replace:
PHOENIX HEALTHCARE’S RESEARCH ON ACO GROWTH AND DEVELOPMENT HIGHLIGHTS WILLINGNESS AMONG ACOS TO WORK WITH PHARMA COMPANIES AS THEY ESTABLISH THEMSELVES