Jay Van Buren

Category: Product Management

  • Phoenix Marketing International

    Phoenix Marketing International

    Project : Re-Brand, and Website Re-design for a Market Research Firm The Challenge: Create a new brand for an old company. The Solution: A new logo, tag-line and communication strategy that foregrounded the way they were different. They were a no-nonsense firm that let the researchers do their thing with no BS. We designed a…

  • Earth Quest

    Earth Quest

    Early-Adopter Arcana: EarthQuestClient: Hamilton Buhl Challenge:  Make Geology interesting. Create a VR experience to teach geological concepts to 6th, 7th and 8th graders.Solution: VR experience that starts with the question: Why is this trilobite fossil on top of a mountain ? The user is a time-traveling science investigator who gathers objects and evidence and brings…

  • Shades of Red

    Shades of Red

    Project: Accordion fold brochure highlighting the range of heart-disease risk factors that can effect women.Client: Sensei Health for Bayer Aspirin Role: Creative Direction, managed designer, photographer, printing process

  • ChronoQuest

    ChronoQuest

    Challenge: How to use AR for EducationSolution: Use space as a metaphor for time to engage student’s physical bodies in learning and remembering sequences of events in timeJay’s Role: Conception of product, Creative Direction, Lead team that developed it from idea to finished product.

  • The ChilZone

    The ChilZone

    The Chilzone — concept and platform for Children’s Hospital Innovation LabClients: Montefiore HospitalChallenge: How to break out of the pattern of new tech coming into the hospital, getting used for 1 year then sitting on a shelf when updates don’t get made and staff changes over and nobody knows how the tech works.Solution: A larger…

  • Connections

    Connections

    a node based data visualization for a 16 screen video wall