
← All Work
Platforms & Products
Steinway Room View
The latest technology, beautifully branded for one of the oldest names in pianos
How do you bring the latest technology to one of the oldest brands in pianos? Membit collaborated with the marketing and design teams of Steinway & Sons to create a white-label version of Membit's augmented reality technology, beautifully branded for Steinway. Customers could place a true-to-scale Steinway grand in their own homes, switch between models and finishes, and connect live with a sales representative who shared their space through the app — bringing the showroom experience, and the gravity of the instrument, directly into the room where it would live.



Jay's Role
As Co-Founder and CEO of Membit, Jay was the overall project lead and creative director.