Jay Van Buren JVB
Steinway Room View
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Steinway Room View

The latest technology, beautifully branded for one of the oldest names in pianos

Membit × Steinway & Sons · Augmented Reality · White-label

How do you bring the latest technology to one of the oldest brands in pianos? Membit collaborated with the marketing and design teams of Steinway & Sons to create a white-label version of Membit's augmented reality technology, beautifully branded for Steinway. Customers could place a true-to-scale Steinway grand in their own homes, switch between models and finishes, and connect live with a sales representative who shared their space through the app — bringing the showroom experience, and the gravity of the instrument, directly into the room where it would live.

Jay's Role
As Co-Founder and CEO of Membit, Jay was the overall project lead and creative director.
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