{"id":203,"date":"2024-10-26T03:18:56","date_gmt":"2024-10-26T03:18:56","guid":{"rendered":"https:\/\/jayvanburen.com\/?p=203"},"modified":"2024-10-26T03:55:07","modified_gmt":"2024-10-26T03:55:07","slug":"branding-mad-cool-fitness","status":"publish","type":"post","link":"https:\/\/jayvanburen.com\/old\/branding-mad-cool-fitness\/","title":{"rendered":"Branding: Mad Cool Fitness"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"439\" height=\"308\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_9949.jpeg\" alt=\"\" class=\"wp-image-204\" style=\"width:650px;height:auto\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_9949.jpeg 439w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_9949-300x210.jpeg 300w\" sizes=\"auto, (max-width: 439px) 100vw, 439px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The Challenge :  A new fitness brand launching needed an identity and cohesive visual style of photography that reinforced the message of the brand as well as a website to showcase that brand<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Solution: Mad Cool Fitness got a &#8220;dancing&#8221; feisty graffiti-inspired logo and &#8220;M&#8221; mark, and style of photography featuring &#8220;real&#8221; (non-model) women styled beautifully and photographed in heroic, dramatically lit style to emphasize the brand message that anyone can become fit and become the hero of their own drama<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Jay&#8217;s Role: As Founder and CEO of Membit Jay was provided over-all project leadership and creative direction for the logo designer and photographer as well as the web designer and web developer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"810\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.12-PM-1024x810.png\" alt=\"\" class=\"wp-image-207\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.12-PM-1024x810.png 1024w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.12-PM-300x237.png 300w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.12-PM-768x607.png 768w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.12-PM.png 1464w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"721\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.49-PM-1024x721.png\" alt=\"\" class=\"wp-image-206\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.49-PM-1024x721.png 1024w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.49-PM-300x211.png 300w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.49-PM-768x541.png 768w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.49-PM.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.05-PM-1024x774.png\" alt=\"\" class=\"wp-image-208\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.12.05-PM-1024x774.png 1024w, 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https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.56-PM-768x557.png 768w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.56-PM-1536x1113.png 1536w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/Screen-Shot-2024-10-25-at-10.11.56-PM.png 1598w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"225\" height=\"225\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-hat.jpeg\" alt=\"\" class=\"wp-image-211\" style=\"width:650px;height:auto\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-hat.jpeg 225w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-hat-150x150.jpeg 150w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"894\" height=\"894\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-danceparty.jpg\" alt=\"\" class=\"wp-image-212\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-danceparty.jpg 894w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-danceparty-300x300.jpg 300w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-danceparty-150x150.jpg 150w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mcf-danceparty-768x768.jpg 768w\" sizes=\"auto, (max-width: 894px) 100vw, 894px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_Shirt_Front_600x.webp\" alt=\"\" class=\"wp-image-213\" style=\"width:650px;height:auto\" srcset=\"https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_Shirt_Front_600x.webp 600w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_Shirt_Front_600x-300x300.webp 300w, https:\/\/jayvanburen.com\/old\/wp-content\/uploads\/2024\/10\/mad_cool_fitness_Shirt_Front_600x-150x150.webp 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Challenge : A new fitness brand launching needed an identity and cohesive visual style of photography that reinforced the message of the brand as well as a website to showcase that brand The Solution: Mad Cool Fitness got a &#8220;dancing&#8221; feisty graffiti-inspired logo and &#8220;M&#8221; mark, and style of photography featuring &#8220;real&#8221; (non-model) women [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":206,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25,21,13,26,18,1],"tags":[],"class_list":["post-203","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-direction","category-identity-design","category-luxury","category-photography","category-print-design","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding: Mad Cool Fitness - Jay Van Buren<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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