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Branding: Mad Cool Fitness
The Challenge : A new fitness brand launching needed an identity and cohesive visual style of photography that reinforced the message of the brand as well as a website to showcase that brand The Solution: Mad Cool Fitness got a “dancing” feisty graffiti-inspired logo and “M” mark, and style of photography featuring “real” (non-model) women…
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Phoenix Marketing International
Project : Re-Brand, and Website Re-design for a Market Research Firm The Challenge: Create a new brand for an old company. The Solution: A new logo, tag-line and communication strategy that foregrounded the way they were different. They were a no-nonsense firm that let the researchers do their thing with no BS. We designed a…
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Shades of Red
Project: Accordion fold brochure highlighting the range of heart-disease risk factors that can effect women.Client: Sensei Health for Bayer Aspirin Role: Creative Direction, managed designer, photographer, printing process
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ChronoQuest
Challenge: How to use AR for EducationSolution: Use space as a metaphor for time to engage student’s physical bodies in learning and remembering sequences of events in timeJay’s Roll: Conception of product, Creative Direction, Lead team that developed it from idea to finished product.
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The ChilZone
The Chilzone — concept and platform for Children’s Hospital Innovation LabClients: Montefiore HospitalChallenge: How to break out of the pattern of new tech coming into the hospital, getting used for 1 year then sitting on a shelf when updates don’t get made and staff changes over and nobody knows how the tech works.Solution: A larger…