-
Branding: Mad Cool Fitness
The Challenge : A new fitness brand launching needed an identity and cohesive visual style of photography that reinforced the message of the brand as well as a website to showcase that brand The Solution: Mad Cool Fitness got a “dancing” feisty graffiti-inspired logo and “M” mark, and style of photography featuring “real” (non-model) women…
-
Shades of Red
Project: Accordion fold brochure highlighting the range of heart-disease risk factors that can effect women.Client: Sensei Health for Bayer Aspirin Role: Creative Direction, managed designer, photographer, printing process